Kenya

Drinking milk is expected to register double-digit current value growth, but minimal volume growth. Price rises have been significant, largely due to low milk production caused by drought conditions. In addition, a near ban on imports from Uganda has…

In 2023, dairy products and alternatives is expected to moderate current value growth, though volume growth is expected to be minimal. Like many countries across the world, Kenya has experienced high inflation caused by commodity price volatility and…

In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

In 2023, Kenya's travel landscape is undergoing transformative trends that hold significant promise for its tourism industry. The relaxation of China's travel ban marks a crucial turning point, instilling renewed optimism in Kenya's tourism sector.…

In 2023, Kenya's tourism industry is poised to experience a resurgence with the reopening of China to international travel. This presents a promising opportunity for growth, as Chinese visitors have the potential to significantly contribute to the…

Hoteliers are optimistic about 2023 as they anticipate a notable surge in demand for hotel accommodations. The COVID-19 pandemic prompted a shift in travellers’ preferences, leading them to reconsider their travel choices and explore new…

The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…

Kenya Airways (KQ) has extended its partnership with Kenya Open Golf Limited (KOGL) for an additional two years, reaffirming its role as the Official Airline Partner of the Magical Kenya Open. This collaboration aims to boost tourism in the country,…

Sweet biscuits is the only category within sweet biscuits, snack bars and fruit snacks with notable sales. Plain biscuits are the most popular, followed by cookies, filled biscuits, chocolate coated biscuits, and wafers. Despite rising prices, retail…

Sugar confectionery is set to decline in retail volume terms in 2023, although it will continue to see current value growth due to price rises. The prices of raw materials have been rising. For instance, reduced local production of sugar cane,…

Snacks is set to maintain retail volume growth in 2023, although this is expected to remain low. Amidst mounting inflationary pressure, an acceleration in unit price growth has been limiting volume growth, as sales are largely impulse-driven, but is…

Savoury snacks recorded robust retail volume and current value growth throughout the review period, and this is set to continue in 2023, driven by the strong performance of potato chips. This is being driven by the youth population, especially…

Ice cream is set to see a second year of retail volume growth in 2023, although sales are still not expected to return to the pre-pandemic level, as ice cream is increasingly regarded as an occasional indulgence by local middle-class consumers.…

Gum is set to maintain slow retail volume growth and more dynamic current value growth in 2023, with fairly similar rises expected for both bubble gum and chewing gum. The former is mainly consumed by children, and the latter by adults. Despite the…

Chocolate confectionery is set to see low retail volume growth in 2023, although current value growth is expected to be far higher, amidst inflation. Modern grocery distribution channels are important for sales of chocolate confectionery in Kenya,…

The Nairobi in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In the Economic Freedom Ranking, Kenya falls in the bottom third globally, with its weakest performance in Trade Freedom and Fiscal Health. The low accessibility of higher education limits the availability of skilled labour, hindering the business…

Retail in Kenya continued to expand in 2022, with new stores opening while there was increased footfall at brick and mortar stores. However, not all modern retailers are finding success in Kenya, with some players being forced to exit the market.…