The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lebanon.
2023 saw demand for tobacco continue to rise, despite the impact of Lebanon’s ongoing socioeconomic crisis. Cigarettes are seen as an affordable luxury, with the low prices charged for local brand Cedars a crucial factor in the category’s enduring…
Demand remained under huge pressure across tissue and hygiene in 2023 as negative population growth fuelled by high emigration and low consumer spending due to the ongoing socioeconomic crisis underpinned a generally negative volume sales…
2023 saw pressure on demand for soft drinks ease as the re-dollarisation of the Lebanese pound, rising remittances and buoyant inbound arrivals, spurred by returning expatriates, pushed volume growth. On-trade growth was especially strong as the…
Volume sales of snacks in Lebanon increased modestly in 2024 as consumer spending recovered somewhat amidst a slight easing of the socioeconomic crisis and inbound tourism boomed. Numerous local manufacturers have benefited from the unavailability…
The economic crisis continues to impact the Lebanese retailing industry, with negative value growth in constant price terms seen across all categories in 2022. Consumers are spending much less than prior to the onset of the crisis, with demand…
Corruption and political instability are impeding economic freedom, whilst the public-debt-to-GDP ratio is one of the highest globally. Although the economy is relatively well diversified, uncertainty could hamper its development and hyperinflation…
Coffee remains the most popular hot drinks category due to its cultural importance, although the socioeconomic crisis has led many people to consume less coffee, while many others have shifted to black tea, a much cheaper type of hot drink. Across…
Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…
While Lebanon has faced a severe economic crisis and the negative impact of the Israel-Hamas War, dairy has remained resilient due to its established place in the local diet and status as key to Lebanon’s agriculture sector. Although dairy remains…
Demand for cooking ingredients and meals remained under huge pressure in 2023 as the impact of Lebanon’s severe socioeconomic crisis continued to undermine the spending power of much of the local population. However, the situation is improving slowly…
The socioeconomic crisis remained a drag on growth in consumer health in 2023. High inflation, currency depreciation and restricted access to foreign currency are affecting the entire economy. Political instability has made the situation worse as…
All players in beauty and personal care in Lebanon continued to face huge challenges during 2023 as the Israel-Hamas war piled further pressure on demand at a time when many consumers have already curbed their spending on non-essential items. Thus,…
The two major trends in alcoholic drinks in Lebanon in 2023 were falling off-trade volume sales and rising on-trade demand. While the socioeconomic crisis has curbed spending, many local people are socialising in bars and restaurants more often and…