Explore consumer behaviour, preferences, attitudes and purchase m...
Explore consumer behaviour, preferences, attitudes and purchase motivations with data from our global Voice of the Consumer: Lifestyles Survey, helping you to understand, target and connect with your consumers.
Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…