Lifestyles

Explore consumer behaviour, preferences, attitudes and purchase m...

Explore consumer behaviour, preferences, attitudes and purchase motivations with data from our global Voice of the Consumer: Lifestyles Survey, helping you to understand, target and connect with your consumers.

Strategy Briefing

The US: Consumer Profile

Jun 2023

Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…

USD 1,475
Consumer Lifestyle

US: Consumer Profile

Jul 2024

Over the period to 2040, the US is set to see an increase in childless households, due to a low birth rate and an ageing population. Increased immigration and rising incomes are expected to drive economic growth and consumption. The US will remain…

USD 1,475
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