Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…
The world`s largest hotel group Marriott has secured its leadership on the back of the US market, which accounts for over 60% of its sales, but also a global portfolio of upscale and luxury hotels. Marriott has a growing portfolio of brands, with the…
Lodging was continuing its gradual recovery in Western Europe in 2022. While value growth was dynamic in this year, as in 2021, sales are still some way short of their pre-pandemic levels, given the size of the losses seen in 2020 due to the various…
Travel restrictions imposed in order to limit the spread of Coronavirus (COVID-19) had a dramatic impact on lodging in 2020. Global travel came to a halt as countries around the world closed their borders, with demand for domestic trips also hit by…
Following the event of the COVID-19 pandemic, there has been a noticeable increase in the number of Vietnamese people who are prioritising their health, actively seeking ways to reduce stress, and taking care of their mental wellbeing. Recognising…
In 2023, Turkey continues to see the opening of new hotels, in line with accelerating tourism flows in the country. The luxury format is expected to register the highest number of new hotel outlets, due to investments from both existing and new…
Although occupancy generally remained below 2019 levels, hotels grew at an unprecedented rate in value terms in 2022. As travel restrictions loosened, unforeseen high demand in the latter half of the year met slowed investment in supply levels,…
In 2023, the growth of hotels is being driven by a diverse range of segments. Mid-market hotels and unrated hotels have experienced a surge in demand as consumers seek more affordable accommodation options amid the cost-of-living crisis. Mid-market…
Dubai has shone as a regional leader in hotels in 2023, captivating travellers with its luxurious offerings, exceptional services, and diverse experiences. Boasting world-class amenities and catering to various preferences, from luxury seekers to…
Hotels in the Philippines continued to bounce back in 2023, with the number of room nights being close to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing for business on…
The rebound in the number of outlets alongside improving inbound tourism flows are expected to boost lodging’s performance over 2023. There is set to be a further increase in the number of outlets across lodging over 2023, supported by newly-built…
Luxury hotels see the slowest recovery due to a gradual return of foreign tourists to the Czech capital and growing inflationary pressure on overseas and domestic tourists, translating into lower spending power. The luxury category also shows the…
Lodging in Thailand continued to bounce back in 2023, with the number of room nights in hotels exceeding pre-pandemic levels. This buoyancy of demand allowed certain hotels to raise their room prices, as they were confident about attracting more…
Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…
Lodging has continued to show total value growth in 2023. The COVID-19 crisis and related travel restrictions had a significant impact on the tourism industry worldwide, including Switzerland. As travel restrictions have been eased and international…
Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…
2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…
As in previous years, an increasing number of hotels new to South Korea are emerging. Among them, some are international brands, some are the expansion of established brands, while others are domestic names.
As international tourist arrivals to South Africa experience a resurgence, there has been a significant increase in airlift capacity, reaching levels comparable to pre-pandemic years. Cape Town International Airport, in particular, has reported a…
Lodging operators remain under intense pressure with regards to price in 2023. All operating expenses have increased at an unprecedented rate (well above the general inflation), putting upward pressure on lodging prices. With the cost of living…
In 2023, the average daily room rate in Singapore, across different hotel tiers, continued to reach an all-time high due to two major reasons, namely the labour shortage and increased demand from Chinese tourists. Singapore was no exception to the…
Hotels in Saudi Arabia is registering strong year-on-year growth in 2023 with operators benefiting from meeting all of the pent-up demand as international and domestic pilgrims have been allowed to return without any cap. Saudi Arabia was in a better…
The very favourable performance recorded in lodging in Romania during 2023 can be seen as the consequence of rising occupancy rate, which led directly to dynamic growth in room nights as well as spurring the development and opening of new hotels. The…
Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…
Lodging (destination) is recovering in Poland, with both opportunities and challenges seen. In fact, there are a number of challenges faced by those in the lodging industry in Poland. Notably, here we cite the weakened purchasing power of consumers…
The lodging sector saw significant growth in 2022 and continued to grow in 2023, but to a lesser degree. However, its sales remained well below the levels registered prior to the pandemic, with growth rates being lower than the increase in flow of…
Travel in Norway has seen a notable resurgence with the return of inbound tourists, marking a positive shift in the country's tourism landscape. Growth has been seen through short-term rental accommodations, which have transformed the way travellers…
The upward trajectory of inbound arrivals, buoyed by China's borders reopening and the resurgence of Chinese tourists to New Zealand, played a pivotal role in sustaining the growth of value sales in the lodging sector throughout 2023. This momentum…
Hotels in Morocco continued to bounce back in 2023, with the number of room nights edging closer to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing on a temporary basis.…
Lodging surpassed the 2019 level of current value sales in 2022. Nevertheless, in 2023 double-digit growth is still expected, with luxury and upscale hotels, and short-term rentals being the categories leading its expansion. To mitigate the impact of…
As with the other travel categories, lodging’s recovery has also been boosted by the re-opening of international borders and a significant increase in tourism flows in 2023. Before this, lodging was mainly relying on domestic travellers which led to…
Hoteliers are optimistic about 2023 as they anticipate a notable surge in demand for hotel accommodations. The COVID-19 pandemic prompted a shift in travellers’ preferences, leading them to reconsider their travel choices and explore new…
During COVID-19, lodging in Japan suffered greatly due to various travel restrictions, leading many outlets to close temporarily, or even some to close altogether. However, in 2023, when travel restrictions were lifted completely early in the year,…
Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…
During 2023, the local government has been trying to make significant changes to the judiciary system in Israel which would limit. Under the government’s so-called “reasonableness” bill, which was passed into law in July 2023, the Supreme Court will…
The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…
In 2023, the hotel occupancy rate has again shown an increase, although it has not yet recovered to the figure seen in 2019, immediately before the outbreak of COVID-19. However, several cities in Central Java, such as Solo City, have recorded…
Mid-market and budget hotels continue to account for a large share of sales, together expected to account for a 41% share of value sales in overall hotels in India in 2023, on the back of healthy double-digit growth in domestic leisure trips. The…
Much like Budapest, smaller cities and regional areas in Hungary have witnessed significant increases in lodging supply in recent years, particularly since the easing of the pandemic and the ending of related restrictions. A key driver of growth in…
Hotels is set to see full recovery to the 2019 level of retail value sales in 2023. The return of mainland China tourists after the border reopening has greatly contributed to the recovery of hotels, and thus lodging. However, there has been uneven…
Retail value sales of lodging (destination) continued to post strong retail value growth in Greece, driven by luxury and upscale hotels, which have already recovered to pre-pandemic levels. Alongside the growth of luxury and upscale hotels, there has…
Sustainable designs and eco-friendly practices have become increasingly important in the construction of new hotels. Germany, known for a commitment to environmental sustainability, has embraced “green” building practice in hospitality. Many new…
Lodging fared better in 2022 than had been expected and continues to perform well in 2023. 2020 and 2021 were a disaster for the hotel industry, with occupancy rates of 38% and 48% respectively, according to INSEE – French official statistics. The…
Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…
Egypt's hotel industry has been experiencing dynamic growth, with numerous hotels opening and many more expected to launch in the near future. From IHG Hotels and Resorts' Crown Plaza Hotel in West Cairo's Arkan Sheikh Zayed in February 2022 to…
During the pandemic, international tourism faced significant limitations, prompting lodging establishments to recalibrate their approaches to attract domestic tourists by substantially lowering average rates. However, as the review period unfolded,…
As domestic travel continued to perform strongly in Denmark and inbound travel boomed after lifting COVID-19 restrictions, 2022 saw a rise in lodging in Denmark. This led to records in overnight stays and value spent on lodging, with the latter being…
2023 saw many of Croatia’s lodging operators facing huge pressure on their margins as the impact of high inflation hit their cost structures from two angles. On the one hand, dramatic increases in the cost of fuel and numerous other inputs over the…
Hostels, especially those in more remote areas of the country, are embracing current tourism trends by catering to the evolving preferences of backpackers. Beyond just accommodation, hostels are incorporating experiences that immerse travellers in…
Mid-market hotels continue to gain share as consumers trade up in terms of spending on accommodation, such as moving away from unrated or budget to mid-market options. This is being driven by increasing awareness of health and safety accelerated by…