Loyalty

Toy manufacturers must embrace digital transformation and innovation business models to capture new revenue streams as growth of traditional toys slows down after the highs during the pandemic. Leading companies can continue to grow in their…

Servitization as a strategic shift in the appliance industry enhances customer experience by offering integrated services alongside products. This shift drives revenue diversification through recurring service income and strengthens brand loyalty by…

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with…

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer…

Due to intense competition and fragmentation in the foodservice industry, many restaurant operators are focusing on customer retention strategies via loyalty programmes. The surge in delivery apps has facilitated this shift, allowing seamless…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…

The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with the right strategies and tools to…

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…

Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a…

Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…