B2B drives market demand, with B2B spending representing 100% of total demand in 2023. Nielsen Co (Italy) Srl is the largest company in Italy, generating 3.9% of the industry’s total turnover value in 2023. The industry is fragmented, with the top five companies generating 9.1% of total production value in 2023. The total number of companies increases in 2023, to 7,615 units. The costs of the industry increase by 13.8% in 2023, largely driven by rising B2B costs. The industry’s profitability decreases and stands at 14.8% of turnover in 2023, the seventh highest regionally. With turnover of USD2.6 billion, Italy accounts for 10.1% of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Market Research in Italy: ISIC 7413. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Market Research in Italy: ISIC 7413 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
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