Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit…
In 2023, retail value sales of menstrual care recorded moderate growth in the Netherlands. More initiatives to compensate for menstrual poverty were seen in 2023 especially in some cities, where such activities have been in place for some time at the…
Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products.…
Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,
While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons,…
Menstrual care in Costa Rica recorded double-digit retail value growth in 2023, driven by prices and the essential nature of the products. To aid sales, sanitary pads, tampons and panty liners had a VAT rate of 1% from 1 February 2023, down from the…
In 2023, menstrual care in the Dominican Republic recorded positive retail value and volume growth.
Value sales growth within menstrual care remained robust in 2023 in New Zealand, largely due to inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's…
Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising…
Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable…
In 2022, the US experienced 8.0% inflation (Euromonitor International Economies and Consumers Annual Data) that catalysed consumer pullback across consumer goods industries. With US consumers grappling with higher prices and an overall increased cost…
With women spending more time on activities such as visiting fitness centres and travelling in the wake of the pandemic, there was greater demand for a range of menstrual care products, especially higher-value products, in 2023, which led to an…
Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation…
Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not…
The shift towards online purchases is notably boosting the sales of menstrual care in the United Arab Emirates, as consumers increasingly opt for the convenience of doorstep deliveries for their menstrual needs. While greater penetration of…
Menstrual care in Bosnia and Herzegovina is a mature category that witnessed volume decline in 2023, due to a shrinking consumer base and declining population. Nonetheless, with the help of rising prices caused by inflation, menstrual care continues…