Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Volume sales of menstrual care products fell faster than the decline in the female population aged 12-54 in Japan in 2023, according to Euromonitor’s Consumers data. One reason was price increases. Inflation was seen globally after the pandemic,…
The rise of pharmacies as “information hubs” in 2023 is connected to the performance of menstrual care in Italy. Indeed, pharmacies are increasingly becoming hubs for female consumers, around different topics, and including sensitive subjects. For…
Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…
Menstrual care in Ireland registered solid volume growth in 2023. Together with the necessity status of these products, the continued expansion of the female population aged 12-54 ensured overall demand remained stable. There has been fairly…
Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater…
Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…
In 2023, retail value sales of menstrual care products saw significant growth in Hungary, driven by rising inflation an ongoing price hikes. In response to these price changes, women looked for deals and discounts on the landscape, checking the…
Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not…
Menstrual care in Guatemala registered modest constant value and volume growth in 2023, in spite of continuing rising prices. Continuing population growth supported volume growth. That being said, a large proportion of the population still cannot…
In 2023, the menstrual care landscape in Greece was impacted by rising production costs and supply chain pressures, which urged companies to increase retail prices. This led to overall positive, double-digit retail value growth. To continue…