Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Standard towels maintained their popularity in menstrual care in Malaysia in 2023, thanks to their affordable prices and good protection. Despite the rise in demand for added-value options in tissue and hygiene (eg eco-friendly products, etc.),…
Menstrual care saw both retail volume and current value growth in Mexico in 2023. In menstrual care, the aftermath of 2022’s inflation-heightened consumer price sensitivity compelled brands to engage in a promotional arms race within hypermarkets and…
In 2023, menstrual care in Morocco continued to show double-digit retail value growth, with positive retail volume sales. Ongoing growth was driven by changes in perception and growing awareness of menstrual care, alongside the expanding coverage of…
Value sales growth within menstrual care remained robust in 2023 in New Zealand, largely due to inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's…
Menstrual care recorded deep declines in volume sales in 2023 in Nigeria, with consumer demand falling due to inflationary conditions and reduced purchasing power. Although menstrual care products are usually regarded as essential, many local…
Menstrual care in North Macedonia saw volume sales decline in 2023 as consumers made cutbacks in the face of higher costs of living. Consumers chose to economise and prioritise only essential purchases of menstrual care due to pressure on disposable…
In 2023, menstrual care in Norway witnessed a notable increase in retail prices. This surge can be attributed to rising input costs for manufacturers and retailers, including expenses related to material sourcing, rental overheads, and salary…
Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…
In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…
In 2023, the menstrual care landscape in Poland recorded double-digit retail value growth and positive retail volume sales. The rising demand for menstrual care is linked to positive demographic trends, which have expanded the consumer base. The…
In 2023, menstrual care in Portugal recorded positive retail value sales, aided by rising prices, while retail volume remained positive. The return to work and outdoor activities following COVID-19 benefited demand, with consumers needing to replace…
Despite the challenging economic climate, the demand for menstrual care products in Romania saw a steady increase in both value and volume sales throughout 2023. This growth can be attributed to a more educated and informed consumer base, which is…
Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products.…
Serbian women are generally quite conservative with regards to menstrual care. Sanitary towels remain the most popular product, whilst menstrual cups and reusable pads are available but remain a niche. Moreover, some consumers consider re-washable…
Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no…
Menstrual care in Slovakia was affected by rising prices across all types of products in 2023, however retail volume growth witnessed steady progress. Consumers are widely accustomed to buying their favourite brands and switching to cheaper brands is…
In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as…
Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising…
While overall volume sales in menstrual care in South Korea may have shown a slight dip in 2023, a dynamic transformation is quietly unfolding. Closer examination reveals a notable surge in the demand for alternative products such as tampons,…
In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…