Nigeria’s economy is expected to improve over the forecast period with inflation set to stabilise and unemployment expected to rise, all of which is projected to boost demand for menswear. As men consider stylish apparel to be less essential than women, menswear saw weaker growth than womenswear over the review period.
Whilst formalwear will likely continue to be a key driver of growth, particularly through men’s shirts and men’s shorts and trousers, casualwear such as men’s tops and jeans is also expected to perform well over the forecast period. Due to the hot and humid climate in Nigeria, men try to dress casually for daily activities, such as wearing t-shirts and polo shirts, except for men working in professional employment.
Urbanisation and the influence of social media such as Facebook and Instagram has resulted in young men in Nigeria becoming more interested in fashion. These young, urban men are spending more time online and are therefore more in touch with the prevailing global fashion trends and are influenced by social media marketing from a wide variety of menswear retailers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!