Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Both retail volume and value sales of microwaves are improving in 2023 compared to the previous year. Holding lower share overall, built-in microwaves is experiencing a more impressive performance, driven by higher average prices and strategies to…
Demand for microwaves reached a low level in 2023, having declined for the third consecutive year. Many consumers purchased microwaves during the outbreak of COVID-19, when more meals were eaten in households and demand increased for simple and quick…
Microwaves, much like other major kitchen appliances, has faced subdued demand in 2023, due to the prevailing inflationary crisis, leading consumers to restrain their spending on renovation and appliance upgrades. Despite this, the rising cost of…
Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…