Market research on the consumer appliances industry. Standardised...
Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Microwaves saw a further decline in retail volumes sales in 2023, with overall volumes reaching a low point in this review period. The majority of Danish homes already have a microwave, as households value the convenience attributes of this type of…
Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…
Similar to small cooking appliances, microwaves is expected to have another tough year in China in 2023, with a projected single-digit decline in volume sales, which are set to fall below 10 million units. On the one hand, demand for cooking…
Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…
Microwave sales in Canada witnessed a decline in volume sales growth throughout 2023, marking a continued correction from the heightened sales experienced earlier in the pandemic. This decline is consistent with the trend observed in the previous…