Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Seasonal sales in 2023, were impacted by unfavourable weather conditions, leading to limited and delayed consumer purchases of apparel accessories. 2023 saw unfavourable weather, with an extremely hot winter 2022/2023 leading consumers to delay…
Apparel accessories remains in both value and volume slumps in 2023, albeit improving upon the sharper drops seen in 2022. We can attribute this to a normalisation effect following the atypical patterns seen during the era of the pandemic. Notably,…
In the United Arab Emirates, items such as gloves, belts, scarves, hats/caps are widely popular because local consumers have a strong penchant for accessorising their outfits. Being a fashion-forward market, there is an abundance of choices for…
Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their…
Apparel and footwear is seeing both value and volume growth in Saudi Arabia in 2023, thanks to a variety of initiatives under the Saudi Vision 2030 programme. Within this, there are specific government initiatives supporting the apparel and footwear…
Apparel and footwear in the United Arab Emirates continues to record a strong performance in current value growth terms, building on the strong momentum it gained in 2022 when sales surged due to pent-up demand resulting from the pandemic. Amid…
Childrenswear has faced various headwinds. The several increases in interest rates and high inflation, which averaged at around 4.3% in 2022 and 2023, compounded by the political turmoil revolving around the government’s contentious judicial reforms,…
Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women…
In the past, luxury brands often imported their marketing strategies directly from their European headquarters to the United Arab Emirates. However, the pandemic underscored the significance of localising marketing efforts, as the consumer base…
After experiencing robust growth during the COVID-19 pandemic, which spurred increased physical activity and demand for activewear, footwear sales in Israel faced deceleration amidst economic challenges in 2023. The economic environment, marked by…