Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Oral care saw current value growth in Israel in 2023. While there were no official price increases in the market during the year, there was less discounting and promotional activity involving oral care products. In effect this meant that prices…
Men’s grooming saw double-digit current value growth in Israel in 2023. There are many articles published relating to hair care and personal grooming, but traditionally these have mostly been geared towards women. However, as men's grooming has…
The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…
Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…
Fragrances registered double-digit current value growth in 2023. Prices continued to rise during the year, as inflation remained high. As manufacturers and retailers struggled to maintain profit margins, there were fewer discounts and promotions…
Depilatories saw current value growth in Israel in 2023, though not as high a growth rate as other beauty and personal care categories. Laser hair removal is having a significant impact on the depilatories category. As more people get permanent hair…
Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever…
Colour cosmetics registered double-digit current value growth in Israel in 2023. The cosmetics imports reform that came into effect on 1 April 2023 means that importers and manufacturers no longer need to get a licence for cosmetics products that…
The beauty and personal care market remained relatively stable in Israel in 2023. While there were no dramatic upheavals, the market felt the impact of the rising cost of living, with a stronger shift towards mass products in most categories. In…
Bath and shower saw double-digit current value growth in Israel in 2023. The importation of such products was eased by the reform of regulations relating to cosmetics imports, which came into effect on 1 April 2023. The goal of the reform is to…