Middle East

Demand for beauty and personal care in the United Arab Emirates remained strong in 2023. Despite the prevalence of global brands, some consumers, particularly younger generations, increasingly sought local brands such as Huda Beauty. Increased…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…

In 2023, Qatar is witnessing a surge in beauty and personal care, driven by a burgeoning interest in various grooming products and services. With a flourishing salon and spa industry offering an extensive range of treatments, Qatar's affluent…

In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the…

All players in beauty and personal care in Lebanon continued to face huge challenges during 2023 as the Israel-Hamas war piled further pressure on demand at a time when many consumers have already curbed their spending on non-essential items. Thus,…

In 2023, Kuwait's beauty and personal care sector is flourishing amidst global economic unpredictability, upheld by the nation's stable low inflation rate. With robust demand driven by population growth and economic expansion, opportunities abound…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

The beauty and personal care market remained relatively stable in Israel in 2023. While there were no dramatic upheavals, the market felt the impact of the rising cost of living, with a stronger shift towards mass products in most categories. In…

All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…

In 2023, one significant growth driver of bath and shower in the United Arab Emirates was the increasing interest among consumers in giving these products as gifts. Various products in the category, with their diverse scents, luxurious textures, and…