Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In January 2023, Israel saw a surge in housing supply with 53,000 unsold homes. Nonetheless, the slowing down of the housing market led to depressed demand for large cooking appliances at the beginning of 2023. Moreover, this trend continued as the…
As was the case for most areas of consumer appliances, microwaves saw prices rise in 2022 and 2023. As well as the inflationary pressures faced by most categories, the increase in prices seen in microwaves was partly driven by the introduction of…
Because of the volatile political situation and challenging economic environment, consumers’ reduced spending power was strongly focused on essential items in 2023. If they did choose to spend money on non-essentials, however, they tended to do so on…
Prices increased by 10-15% for most brands in late 2022. In anticipation of this, in the first and second quarters of 2022, distributors placed large orders ahead of the price increases. At the same time, consumer demand slumped, which meant a…
Despite the much lower average unit price of such products and their popularity in Israeli cuisine, slow cookers are seeing demand wane as consumers shift towards multi-cookers, which offer a slow cooking function together with functions such as air…