Middle East

Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…

Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…

Wireless speakers is the winning category within portable players in Saudi Arabia. Streaming services and smartphones with poor audio quality are driving demand for wireless speakers. Streaming services often offer high-quality audio options, such as…

Portable players is set to see volume sales increase in Israel in 2024 driven by wireless speakers. In keeping with its results throughout the review period, the wireless speakers category is set to see volume growth in 2024. It continues to benefit…

Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…

Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…

In-car entertainment is seeing structural declines in Saudi Arabia as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Car navigation devices…

In-car entertainment is likely to continue its trajectory in Israel over 2024 and see a further contraction of sales in value and volume terms as consumers back off from buying new cars and/or updating the equipment in older vehicles. A lack of…

Technological advances in smartphones continue to have a significant impact on digital cameras, since they are the now the common device for taking photographs in Saudi Arabia. Over the years, advances in technology have allowed smartphone cameras to…

Volume sales of imaging devices are set to continue to decline in Israel in 2024 despite retailers’ attempts to stimulate the market with price cuts. Online retailers such as Desertcart Israel are offering discounts up to 45% on selected items,…

In the competitive world of televisions, where renowned brands are most trusted, players are prioritising profitability over volume share. With volume sales continuing to decline in 2024, some companies are allocating resources and investments…

Home video is set to see volume sales decline in Israel in 2024. Volume sales of televisions are likely to see decline during the year despite competitive pricing by retailers seeking to stimulate the market, particularly in the mid-range bracket…

In 2024, volume sales of home audio and cinema continued to decline, but at a much lower rate than in recent years. Consumer demand for high-performance home theatre experiences is increasing in Saudi Arabia, owing to increased disposable income,…

Sales of home audio and cinema are likely to see decline in Israel in 2024 as consumers continue to cut back on non-essential expenditure. Moreover, demand for these products has been falling steadily for several years due to cannibalisation by other…

The popularity of wireless and true wireless headphones continues to grow in 2024, driven by the convenience of wireless connectivity and Bluetooth technology. Many people find true wireless headphones to be more stylish and visually appealing…

Headphones is set to see volume sales rise in Israel in 2024. The headphones category, particularly TWS buds, has appeared to be immune from consumer price sensitivity over 2024 as prices have not decreased and neither have price promotions been much…

Consumer electronics in Saudi Arabia is positively impacted by rising GDP and growing consumer confidence, supporting an upbeat performance in volume and current value growth. It is one of the fastest growing industries in the country underpinned by…

The Israeli economy saw a significant dip over the last quarter of 2023, dropping by nearly 20% according to the Bank of Israel. In line with most of 2023, the Israeli Government sought to get inflation under control, which by the end of 2023 saw a…

Computers and peripherals in Saudi Arabia witnessed volume sales decline in 2024, following the downward trend seen in recent years. This decline can be attributed to various factors, including weak demand from the consumer and commercial sectors, a…

Consumers and peripherals is set to see volume sales fall in Israel in 2024. Ongoing consumer price sensitivity during 2024 and the lack of resale value on printers have meant that most people have preferred not to invest in printers during the year.…