Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…
Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…
Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…
Demand for portable players in the United Arab Emirates continues to rise, driven by the popularity of wireless speakers. This is mainly due to consumers preferring these portable options over built-in smartphone speakers or streaming services with…
Wireless speakers is the winning category within portable players in Saudi Arabia. Streaming services and smartphones with poor audio quality are driving demand for wireless speakers. Streaming services often offer high-quality audio options, such as…
Portable players is set to see volume sales increase in Israel in 2024 driven by wireless speakers. In keeping with its results throughout the review period, the wireless speakers category is set to see volume growth in 2024. It continues to benefit…
Demand for smartphones in the United Arab Emirates remains robust despite a further increase in unit prices, particularly in the case of Samsung devices. Samsung, known for its premium offerings, has seen a notable uptick in pricing, reflecting…
Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…
Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…
Following consistent retail volume declines over the review period, driven by in-car navigation, overall demand for in-car entertainment in the United Arab Emirates is starting to stabilise. The recent floods experienced in the United Arab Emirates…