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Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Wearable Electronics in the United Arab Emirates

Jul 2024

Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…

USD 1,100
Country Report

Wearable Electronics in Saudi Arabia

Jul 2024

Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…

USD 1,100
Country Report

Wearable Electronics in Israel

Jul 2024

Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…

USD 1,100
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,475
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,475
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,475
Country Report

Portable Players in the United Arab Emirates

Jul 2024

Demand for portable players in the United Arab Emirates continues to rise, driven by the popularity of wireless speakers. This is mainly due to consumers preferring these portable options over built-in smartphone speakers or streaming services with…

USD 1,100
Country Report

Portable Players in Saudi Arabia

Jul 2024

Wireless speakers is the winning category within portable players in Saudi Arabia. Streaming services and smartphones with poor audio quality are driving demand for wireless speakers. Streaming services often offer high-quality audio options, such as…

USD 1,100
Country Report

Portable Players in Israel

Jul 2024

Portable players is set to see volume sales increase in Israel in 2024 driven by wireless speakers. In keeping with its results throughout the review period, the wireless speakers category is set to see volume growth in 2024. It continues to benefit…

USD 1,100
Strategy Briefing

Portable Consumer Electronics in Middle East and Africa

Sep 2020

Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…

USD 1,475
Strategy Briefing

New Economic Reality: Geopolitical Risks and Globalisation Reset

Oct 2023

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

USD 1,475
Country Report

Mobile Phones in the United Arab Emirates

Jul 2024

Demand for smartphones in the United Arab Emirates remains robust despite a further increase in unit prices, particularly in the case of Samsung devices. Samsung, known for its premium offerings, has seen a notable uptick in pricing, reflecting…

USD 1,100
Country Report

Mobile Phones in Saudi Arabia

Jul 2024

Smartphones are ubiquitous devices in Saudi Arabia, reflecting the global trend. While affordability and technology upgrades led to a smartphone boom, volume sales have declined in recent years. The slowdown in volumes is reflective of the high…

USD 1,100
Country Report

Mobile Phones in Israel

Jul 2024

Mobile phones is set to see volume sales fall in Israel in 2024. In February 2024, Samsung launched its AI integrated S24 Ultra smartphone in Israel to much interest. Samsung appears to be the only AI integrated smartphone on the Israeli market, with…

USD 1,100
Country Report

In-Car Entertainment in the United Arab Emirates

Jul 2024

Following consistent retail volume declines over the review period, driven by in-car navigation, overall demand for in-car entertainment in the United Arab Emirates is starting to stabilise. The recent floods experienced in the United Arab Emirates…

USD 1,100
Country Report

In-Car Entertainment in Saudi Arabia

Jul 2024

In-car entertainment is seeing structural declines in Saudi Arabia as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Car navigation devices…

USD 1,100
Country Report

In-Car Entertainment in Israel

Jul 2024

In-car entertainment is likely to continue its trajectory in Israel over 2024 and see a further contraction of sales in value and volume terms as consumers back off from buying new cars and/or updating the equipment in older vehicles. A lack of…

USD 1,100
Country Report

Imaging Devices in the United Arab Emirates

Jul 2024

Imaging devices in the United Arab Emirates is undergoing significant changes driven by several notable trends. Consumer spending habits and purchasing decisions are being influenced by various factors, including advancements in technology, shifting…

USD 1,100
Country Report

Imaging Devices in Saudi Arabia

Jul 2024

Technological advances in smartphones continue to have a significant impact on digital cameras, since they are the now the common device for taking photographs in Saudi Arabia. Over the years, advances in technology have allowed smartphone cameras to…

USD 1,100
Country Report

Imaging Devices in Israel

Jul 2024

Volume sales of imaging devices are set to continue to decline in Israel in 2024 despite retailers’ attempts to stimulate the market with price cuts. Online retailers such as Desertcart Israel are offering discounts up to 45% on selected items,…

USD 1,100
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