Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
As occurred in 2022, laptops is the only computers category in Israel projected to expand in retail volume terms in 2023. Thanks to growing consumer appreciation for their portability, these devices continue to gain popularity at the expense of…
Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…
Consumer preferences in the United Arab Emirates are shifting, presenting challenges for desktops as the latter continues to post declines. These devices are likely to experience a further drop in demand in the coming years, attributed to factors…
Consumer electronics in Israel is set to record another solid performance in volume terms in 2023, with growth expected to be up marginally from 2022. Together with a rapidly expanding population and sustained growth in the number of households in…
Consumer electronic is seeing variable recovery in 2023, after the dip in sales the former year due to the heightened demand for personal electronics during the era of COVID-19, thus resulting in a following organic decline due to saturation. Majorly…
Demand for consumer electronics in the United Arab Emirates continues to grow, albeit at a marginally slower pace compared to the previous year. On the other hand, current value sales continue to record more dynamic growth in 2023, primarily due to…
As was the case throughout the review period, TWS earbuds is poised to be the most dynamic performer among the main headphones categories in Israel in volume growth terms in 2023. Increasing appreciation for the convenience and portability of these…
Headphones is another category enjoying volume growth in Saudi Arabia in 2023, albeit at a lower rate than seen with wearable electronics. The increasing adoption of headphones and earphones in Saudi Arabia, especially for use while exercising and…
Demand for wireless headbands as a premium audio accessory continues to grow in the United Arab Emirates, with leading brands such as Sony and Bose at the forefront of this trend. Sony offers consumers a compelling choice with its innovative…
All home audio and cinema categories in Israel are set to post negative performances in volume sales terms in 2023, continuing the downward trajectory witnessed throughout the review period. Demand for these products has been falling steadily for…
Home cinema and speaker systems are increasingly incorporating wireless technology, as this allows users to connect their devices without the need for cords and cables, thus making it more convenient, flexible, and user-friendly. Such a move is in…
Demand for home audio and cinema in the United Arab Emirates continues to experience notable trends that are impacting demand in 2023. One such trend is the increasing demand for smart and connected audio solutions, driven by the rise of smart homes…
While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…
Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…
The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering…
Sales of imaging devices in Israel have continued to fall sharply in 2023, with the digital cameras and digital camcorders categories both poised to register double-digit declines in volume terms. Demand for these product types has been shrinking for…
Growth for digital cameras and camcorders continues its downward trajectory, owing to the mass consumer preference for smartphone cameras, coupled with continuous technology upgrades in the newer models of digital cameras pushing up prices.…
Demand for digital camcorders in the United Arab Emirates continues to decline in 2023. However, despite the overall decrease, these devices continue to attract a niche audience with a focus on specialist options. In particular, professional and…
In-car entertainment in Israel has continued to contract in volume terms in 2023, with all categories set to register negative results in this respect. Demand for these products is in long-term decline, mainly because new mid- and higher-priced cars…
In-car entertainment is seeing structural declines, as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Owing to the need for navigation, this…