Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Demand for wound care in the United Arab Emirates continues to grow in 2024. The United Arab Emirates is home to a vibrant, youthful population, with millennials increasingly engaging in outdoor activities during the winter months. This trend is…
A 2024 report from the World Obesity Federation revealed that one in four adult expatriates in the United Arab Emirates is obese, while one in three adult Emiratis is overweight. The study also found that approximately 40% of children in the United…
Demand for vitamins in the United Arab Emirates, both single vitamins and multivitamins, continues to grow in 2024. Mental health struggles and increased awareness of vitamin deficiencies, such as of vitamins B and D, highlight their impact on mental…
Demand for sports nutrition in the United Arab Emirates continues to rise in 2024, supported by the growing interest in health and wellness which incorporates exercise into regular routines, especially among younger consumers. In the United Arab…
Digital sleep trackers are reshaping the consumer landscape for sleep aids in the United Arab Emirates by fostering a proactive approach to sleep management and encouraging investment in products that support better sleep outcomes. As these…
Awareness of autism is increasing in the United Arab Emirates, although studies on its prevalence vary, with suggestions of approximately 30 cases per 10,000 children. The local government is attempting to raise awareness and establish specialised…
Apart from government-led initiatives to reduce smoking rates, the broader wellness trend continues to support demand for NRT smoking cessation aids in the United Arab Emirates. This trend is projected to persist, as an increasing number of consumers…
Value sales of herbal/traditional products in the United Arab Emirates continue to rise in 2024, although they comprise low share in overall consumer health. The United Arab Emirates is home to a diverse range of cultures, resulting in a wide variety…
In 2024, demand for eye care in the United Arab Emirates, mainly driven by standard eye care, remains stable.
Digestive remedies in the United Arab Emirates remains a solid performer in 2024, recording further value and volume growth. However, the trend towards holistic health solutions advocated by wellness influencers aligns with evolving consumer…