Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…
To combat the Kingdom’s relatively high smoking prevalence, legislation and taxes on tobacco products have been implemented to deter purchases of such products. For example, in 2021, the government banned the sale of tobacco to children under 18,…
In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…
Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…
As leisure and entertainment are on the rise in Saudi Arabia, including dining out, more people are facing digestive problems. Furthermore, during the holy month of Ramadan, more people experience digestive disorders such as bloating, heartburn, acid…
Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…
In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…
The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…
Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and…
The socioeconomic crisis remained a drag on growth in consumer health in 2023. High inflation, currency depreciation and restricted access to foreign currency are affecting the entire economy. Political instability has made the situation worse as…