Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…
In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…
The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…
Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and…
The socioeconomic crisis remained a drag on growth in consumer health in 2023. High inflation, currency depreciation and restricted access to foreign currency are affecting the entire economy. Political instability has made the situation worse as…