Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Consumer Health in Saudi Arabia

Sep 2023

Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and…

USD 2,750
Country Report

Consumer Health in Qatar

Oct 2023

Consumer health registered strong sales growth in Qatar in 2023 thanks to strong purchasing power and rising interest in leading healthy lifestyles. The country’s high obesity rate has combined with the sharpened focus on health and wellbeing that…

USD 2,750
Country Report

Consumer Health in Oman

Oct 2023

Consumer health is registering healthy growth rates in Oman in 2023. Growth is being driven by the increasing presence of OTC brands, increasing consumer awareness, an expanding population and an increase in self-medication. Easing inflationary…

USD 2,750
Country Report

Consumer Health in Lebanon

Sep 2023

The socioeconomic crisis remained a drag on growth in consumer health in 2023. High inflation, currency depreciation and restricted access to foreign currency are affecting the entire economy. Political instability has made the situation worse as…

USD 2,750
Country Report

Consumer Health in Kuwait

Sep 2023

The harsh climatic conditions in Kuwait with extreme heat, rising pollution and large amounts of dust continue to play a key role in driving demand across key OTC categories, in particular analgesics and cough, cold and allergy (hay fever) remedies.…

USD 2,750
Country Report

Consumer Health in Jordan

Sep 2023

In 2023, consumer health products in Jordan are witnessing notable changes driven by a combination of factors. The industry has experienced a decline from its peaks in 2020 and 2021 when Jordanians rushed to purchase OTC products like analgesics and…

USD 2,750
Country Report

Consumer Health in Israel

Sep 2023

Consumer health is expected to register a healthy pace of current value growth in 2023. After a successful vaccination programme in 2021, society opened up quickly in Israel. With society returning to greater normality in 2023, common illnesses are…

USD 2,750
Country Report

Consumer Health in Iraq

Sep 2023

The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…

USD 2,750
Country Report

Analgesics in the United Arab Emirates

Sep 2023

In the United Arab Emirates, analgesics can be categorised into two groups: products from international brands, and those from regional brands, which tend to be priced lower. By the end of the review period, the majority of analgesics brands were…

USD 1,195
Country Report

Analgesics in Saudi Arabia

Sep 2023

In 2023, there have been stock shortages for some analgesics in key distribution channels in Saudi Arabia, resulting from producers, suppliers, and/or distributors. As a result, end consumers have been switching to alternative products containing the…

USD 1,195
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