Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Historically, the United Arab Emirates was a market with relatively high obesity levels, compared to the rest of the world. Although obesity levels are now declining, driven by government efforts and consumers’ awareness of healthy eating, it is…
The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which contributed to the growth of health and wellness soft drinks in 2023. The…
According to Euromonitor International’s Voice of the Consumer Survey, fielded January-February 2024, 13% of respondents claimed, “I am vegetarian”, and around 17% claimed, “I do not typically eat meat or fish, but will occasionally”, or in other…
The launch of the GCC’s first sugar reduction programme in February 2023 in partnership with the UAE Food and Beverage Manufacturing Group, is seeking to promote healthy eating in a market known for its high sugar consumption, and is having a…
An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…