Middle East

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…

Health and wellness has been a growing trend within cooking ingredients and meals in the United Arab Emirates. The popularity of such products is a global trend which became evident in the country only recently. Selecting products that are good for…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…

An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…

During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…

The launch of the GCC’s first sugar reduction programme in February 2023 in partnership with the UAE Food and Beverage Manufacturing Group, is seeking to promote healthy eating in a market known for its high sugar consumption, and is having a…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

With interest in wellness and health bolstered by the outbreak of COVID-19 in 2023, consumers were increasingly looking to improve their diets, reaching for food and drink with fortified and functional benefits. Additionally, many consumers aim to…

According to Euromonitor International’s Voice of the Consumer Survey, fielded January-February 2024, 13% of respondents claimed, “I am vegetarian”, and around 17% claimed, “I do not typically eat meat or fish, but will occasionally”, or in other…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which contributed to the growth of health and wellness soft drinks in 2023. The…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…

Historically, the United Arab Emirates was a market with relatively high obesity levels, compared to the rest of the world. Although obesity levels are now declining, driven by government efforts and consumers’ awareness of healthy eating, it is…