Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In line with the increasing local trend for private label across food and beverages, tea in the United Arab Emirates is also benefiting from the gradual emergence of private label. In the face of moderate inflation and overall fragmentation within…
Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…
In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…
Traditionally in the United Arab Emirates, other hot drinks are represented mainly by chocolate-based flavoured powder drinks and malt-based hot drinks. Share of other formats were extremely low with no brands emerging to drive up their share.…
While sales of tea and coffee continue to blossom the same cannot be said for other hot drinks which has posted a steep decline in retail volume terms in 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In…
Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…
Many hot drinks in the United Arab Emirates are considered to be less essential compared to food categories and some soft drinks categories, such as bottled water and juice. This makes them vulnerable in the face of inflation, economic instability or…
Coffee and tea benefit from being popular drinks in the Kingdom, with these being beverages which are offered as part of traditional hospitality and generosity. Growth is also being boosted by a number of government initiatives, from festivals to…
The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021. Premiumisation…
After the easing of COVID-19 restrictions, social gatherings have surged, driving a significant uptake in hot drinks in 2023, notably coffee and tea. In Omani culture, hot drinks, particularly Omani coffee, are integral to hospitality, making it…