Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In line with the increasing local trend for private label across food and beverages, tea in the United Arab Emirates is also benefiting from the gradual emergence of private label. In the face of moderate inflation and overall fragmentation within…
Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…
In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…
Traditionally in the United Arab Emirates, other hot drinks are represented mainly by chocolate-based flavoured powder drinks and malt-based hot drinks. Share of other formats were extremely low with no brands emerging to drive up their share.…
While sales of tea and coffee continue to blossom the same cannot be said for other hot drinks which has posted a steep decline in retail volume terms in 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In…