Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…
The increasing popularity of the other metal pack type in the Saudi Arabian hot drinks market can be attributed to several factors. One significant driver is the increasing adoption of fresh ground coffee pods, boosted by the growing presence of…
The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…
Total meals and soups packaging volumes continued to rise in Saudi Arabia in 2023. Demand for ready meals surged during the pandemic as foodservice closures and fears around food delivery drove home-cooking occasions; ready meals presented a more…
Flexible aluminium/plastic was the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, was therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also growing in 2022,…
In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…
In the United Arab Emirates, the packaging landscape has been seeing notable developments in 2022 across various product categories. PET bottles have gained popularity in the dairy category due to their lightweight, durable and transparent nature,…
As consumers are seeking healthier and more sustainable food options, sales of plant-based dairy products increased in Saudi Arabia in 2023, as a perceived healthier alternative to traditional dairy products, which drove up the associated packaging…
The vast majority of consumers typically consume dairy products, but as the health and wellness trend spreads across the country, a niche segment of the population has shown an increasing preference for plant-based foods. Hence, plant-based dairy has…
Total processed fruit and vegetables packaging volumes saw growth in Saudi Arabia in 2023. Frozen processed fruit and vegetables saw a strong increase in this year, and flexible plastic was the only notable pack type used for such products, which can…
Processed fruit and vegetables packaging was back recording positive growth in its unit volumes in 2022. This followed a year in which demand had slipped into decline in 2021, perhaps due to the spike in the growth rate seen in 2020 due to the…
Total processed meat and seafood packaging volumes in Saudi Arabia maintained solid growth in 2023. These products are seen as convenient, time-saving meal options, especially with the substantial increase in the number of women entering the Saudi…
Metal food cans continue to be the leading pack type in shelf stable meat and seafood packaging. Metal food cans are excellent at preserving the freshness and quality of processed meat and seafood. They provide an effective barrier against light,…
In 2020, demand for ready-to-cook frozen products in ready meals increased as the country entered a national lockdown period in the first half of the year. At this point, many consumers entered home seclusion to protect themselves and others from the…
Although foodservice outlets were closed or only offering limited services when COVID-19 hit the United Arab Emirates in 2020, local consumers had more time on their hands due to lockdowns or home seclusion, enabling them to prepare meals themselves.…
After a couple of years of decline, total sauces, dips and condiments packaging volumes in Saudi Arabia returned to growth in 2023. This was also the pattern of growth seen by mayonnaise. PET bottles continued to be the dominant pack type for…
Glass jars remained a major pack type in sauces, dips and condiments in 2022 for a number of reasons. Glass is an inert material that does not interact chemically with the product content, ensuring that the flavour and quality of the sauces, dips or…
As the trend to consume healthy food gained ground in 2020, consumers looked for easy-to-cook/-prepare and healthy dishes, which resulted in increasing consumption of salads. As a result, the packaging unit volumes of PET bottles in salad dressings…
There was a general trend in the United Arab Emirates of the arrival of COVID-19 and the consequent lockdowns forcing people to stay at home benefitting the consumption of sauces, dressings, and condiments in 2020, followed by an easing of COVID-19…
The introduction of the excise tax on sugar-sweetened beverages in Saudi Arabia, which came into force on 1 December 2019, has had a notable influence on beverage companies' packaging strategies, particularly evident in the sizes of packs utilised by…