Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces that are reshaping retail will impact the future of the store. In particular, the shift…
Consumers in the United Arab Emirates are increasingly seeking appliances and electronics with smart features and connectivity, driving growth of products such as smart TVs, AI-powered washing machines, and connected refrigerators. Local consumers…
Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…
Appliances and electronics specialists in Israel continued on a pattern of normalisation in 2023, aligning with the global trends of correction after the surge in sales seen during the pandemic lockdowns, as consumers focused on creating the optimal…
In 2023, value sales of apparel and footwear specialists in the United Arab Emirates continued to recover from the significant impact of the pandemic, when the channel recorded a double-digit decline in 2020. A return to in-store shopping (despite…
Apparel and footwear is thriving in Saudi Arabia with strong demand stemming from changing fashion trends, consumer preferences, the return of religious pilgrims and tourists, the demand for quality products and government regulations. Moreover, the…
Apparel and footwear specialists in Israel are those notably affected by macroeconomic factors in 2023, with a notable rise in import costs and concurrent increases in essential family expenditures such as housing, food, and gas. Additionally,…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…