Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Rx/reimbursement adult incontinence saw growth in Israel in 2023. The National Insurance Institute of Israel encourages the elderly to remain at home in their communities. For this reason, it grants long-term care benefits to those who choose to stay…
Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…
In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…
Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth,…
Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…