Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…
Tobacco in the United Arab Emirates is a strong and a well-established industry. Although globally, tobacco is facing challenges, it still demonstrates healthy growth in the United Arab Emirates. One reason is cultural heritage and a strong habit of…
Tobacco in Saudia Arabia saw marginal volume growth overall in 2023. Cigarettes remained the largest category in tobacco despite the growing trend towards heated tobacco. Health and wellness trends as well as high taxation and increasing prices…
Falling demand for cigarettes in 2023 meant a forgettable year for tobacco in Qatar. Government efforts to curb tobacco use and the spreading preference among young adults for e-vapour products, the sale of which remains banned, have put huge…
Tobacco in Oman in 2023 is expected to grow gradually due to a slight population increase and moderate inflation at 1%. The Consumer Price Index for tobacco was also higher than in the past five years in July 2023. Growth is projected to accelerate…
2023 saw demand for tobacco continue to rise, despite the impact of Lebanon’s ongoing socioeconomic crisis. Cigarettes are seen as an affordable luxury, with the low prices charged for local brand Cedars a crucial factor in the category’s enduring…
In 2023, Kuwait witnessed a continued tradition of males smoking in public, particularly in cafés. Although volume sales of cigarettes declined, the overall value growth remained positive due to higher product prices. Kuwaiti consumers showed a…
In 2023, tobacco in Jordan has seen growth in current value sales, largely due to consumers shifting from cigarettes to more expensive alternatives. Although cigarette volumes experienced a slight decline as consumers moved towards reduced-risk…