Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Sales of sweet biscuits, snack bars and fruit snacks in the United Arab Emirates are increasingly shaped by rising consumer awareness of health and wellness, leading to strong performances by fruit snacks, primarily dried fruit, and snack bars.…
Sweet biscuits, snack bars and fruits snacks represents one of the best-performing categories within snacks in Saudi Arabia, and this trend is expected to continue into 2024. Stronger demand is being driven by the resumption of normal, fast-paced…
Sweet biscuits, snack bars and fruit snacks is set to see current value growth in 2024. The global price of sugar rose significantly in 2023, pushing up a key raw material cost for manufacturers of sweet biscuits. In May 2023, Diplomat increased the…
Indulgence serves as the primary growth driver for sugar confectionery in the United Arab Emirates, reflecting evolving consumer preferences and lifestyles. Local consumers are inclined to treat themselves with confectionery that offers moments of…
Sugar confectionery in Saudi Arabia continues to register healthy growth in retail volume and current value terms. In addition to economic factors, including an easing inflation rate and an increase in the rate of employment, sales are being driven…
Sugar confectionery is expected to see current value growth in 2024. In 2023, the price of sugar globally increased significantly. This inevitably had a direct impact on the sugar confectionery category, as one of the main ingredients in products in…
In 2024, snacks in the United Arab Emirates is characterised by a dynamic blend of traditional indulgence and modern health-conscious trends. With a growing expatriate population and a resurgence in social gatherings, demand for premium and…
The market for snacks in Saudi Arabia is expected to register robust growth in current value terms in 2024, continuing the trend of the previous year. This will be consistent with a more positive economic outlook, thanks to easing inflation and an…
A growing population, a positive post-FIFA effect and increased tourism are facilitating growth in snacks sales in 2024. The resumption in snacking habits in the wake of the pandemic is also boosting the popularity of snacking on the go. However,…
After being negatively impacted by the COVID-19 pandemic in 2020 and 2021, sales of snacks finally began to improve in 2022. The removal of pandemic-related restrictions and the return of tourism in 2023 continued to support rising demand. While the…