Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Chocolate confectionery is set to see current value growth in Israel in 2024. The price of cocoa and sugar have increased in recent months, driving up value sales in the chocolate confectionery market. In May 2023, Diplomat increased the prices of…
Following a three-year period of stagnation, the retail market for chocolate confectionery in Saudi Arabia is expected to see an improved performance in current value terms in 2024. This is consistent with a more positive economic outlook, thanks to…
Demand for chocolate confectionery in the United Arab Emirates continues to rise. In the local market, a rising number of health-conscious consumers are driving increasing demand for healthy snacks, significantly transforming perceptions around diet…
Gum is set to see a rise in sales in current value terms in Israel in 2024. As in other categories, gum value sales have been bolstered by rising prices. Mars increased the prices of its products, including Orbit gum, by up to 7% in May 2023. Strauss…
The market for gum in Saudi Arabia will see a healthy performance in current value terms in 2024, continuing the trend of the previous year. This will be supported by return to pre-pandemic lifestyles, including work, school and social and…
Demand for gum in the United Arab Emirates continues to rise, primarily driven by chewing gum. In the United Arab Emirates, where a diverse expatriate population coexists amid a bustling social landscape filled with numerous events and gatherings,…
Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…
The ice cream market in Saudi Arabia is expected to see healthy growth in volume terms in 2024, continuing the trend of the previous year. Demand is being driven by a young and dynamic population, combined with an increase in tourism and a return to…
While ice cream in the United Arab Emirates has been traditionally marketed as a product to beat the heat, marketing is now shifting towards ice cream as an indulgent product to be enjoyed throughout the year. Ferrero's launch of its inaugural ice…
Savoury snacks is expected to see current value growth in Israel in 2024. In May 2023, Strauss announced a price rise of up to 6% on many of its products, including potato chips, which came into effect in June 2023. In January 2024, Strauss again…
The market for savoury snacks in Saudi Arabia is expected to see another year of robust growth in retail volume terms in 2024, thanks to the revival of busy pre-pandemic lifestyles, especially with more women joining the workforce, and an increase in…
Vegetable chips in the United Arab Emirates are gaining traction as a popular alternative to traditional potato chips. Made from ingredients such as kale, sweet potatoes, and beets, they are typically baked or dehydrated, leading to lower fat and…
2024 saw strong positive sales growth across snacks in Iraq despite high inflation and the rather chaotic scene on the supply side. While imported products and international brands are popular among affluent urban professionals, the majority remain…
The snacks market in Israel is set to see significant current value growth in 2024, primarily as a result of marked increases in prices across categories. Indeed, with price rises coming in the context of an uncertain economic environment, broader…
In 2024, snacks in Jordan is experiencing a marginal decline due to reduced purchasing power among Jordanians. This economic strain is driving consumers to shift away from international brands in favour of more affordable local and regional…
Snacks in Kuwait is experiencing a resurgence in 2024. Post-pandemic recovery and growing consumer spending are driving demand, with savoury snacks leading the pack. Modern grocery chains like Trolley and Hi&Buy are expanding their reach, while…
Volume sales of snacks in Lebanon increased modestly in 2024 as consumer spending recovered somewhat amidst a slight easing of the socioeconomic crisis and inbound tourism boomed. Numerous local manufacturers have benefited from the unavailability…
Snacks in Oman is poised for gradual growth in 2024 due to a rising population and a recovering economy. Snack prices are slightly higher than average, but this may be offset by increased employment and purchasing power. Larger snack packages cater…
A growing population, a positive post-FIFA effect and increased tourism are facilitating growth in snacks sales in 2024. The resumption in snacking habits in the wake of the pandemic is also boosting the popularity of snacking on the go. However,…
The market for snacks in Saudi Arabia is expected to register robust growth in current value terms in 2024, continuing the trend of the previous year. This will be consistent with a more positive economic outlook, thanks to easing inflation and an…