Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Low birth rates continue to negatively impact the performance of baby food in the United Arab Emirates. Although most families have now returned to the United Arab Emirates, the socioeconomic revival of 2023 brought rising prices across all products…
Retail volume sales of butter and spreads experienced a downturn between 2021 and 2022 as consumers returned to work, leading to reduced home cooking and baking activities that had previously surged during periods of remote working. However,…
Total demand for cheese in the United Arab Emirates continues to grow in 2024. Retail volume sales are experiencing more normal levels of consumption following the peak demand in 2020 due to pandemic-induced home seclusion, followed by subsequent…
2024 signifies a year of stability for dairy products and alternatives in the United Arab Emirates, following the effects of the pandemic and the steep inflation of previous years. Retail sales of dairy products used in cooking and baking, such as…
As one of the largest value dairy categories, total demand for drinking milk products in the United Arab Emirates continues to grow in 2024. While overall demand is driven by retail in the local market, foodservice volume sales continue to improve…
Despite the dominance of the foodservice channel in other dairy, the growth of evaporated milk in the United Arab Emirates, which holds the highest total volume share in the category, is significantly driven by its popularity in making karak chai, a…
While the majority of the local population typically consumes dairy products, the growing health and wellness trend has resulted in a niche segment choosing plant-based dairy in the United Arab Emirates. As a result, plant-based dairy continues to…
Consumers' continued focus on health and wellness is driving the demand for yoghurt and sour milk products in the United Arab Emirates, especially those that feature protein claims and additional benefits such as probiotics and gut health. This trend…
The retail market for baby food in Saudi Arabia has seen a consistent decline in volume over the review period, largely due to the country’s decreasing birth rate. This trend is significantly influenced by government initiatives that promote family…
The market for butter and spreads is poised for improved performance in 2024, following a dip in retail volume sales in 2022 and 2023. Demand during these years was significantly impacted by substantial price increases, brought about by the war in…
The cheese market in Saudi Arabia is anticipated to see an improved performance in total volume terms in 2024. This positive trend will be supported by easing inflation and a rise in the employment rate, which are expected to boost household spending…
The market for dairy products and alternatives in Saudi Arabia is expected to see an improved performance in total volume terms in 2024. This will be supported by easing inflation and an increase in the rate of employment, which together will have a…
The market for drinking milk products in Saudi Arabia is poised for robust growth in total volume terms in 2024. This will be driven by several key factors, including a rising population, increasing disposable incomes, and a surge in the number of…
The market for dairy products in Saudi Arabia is expected to experience accelerated growth in total volume terms in 2024, following a lacklustre performance the previous year. This will be driven primarily by an increasing consumer interest in cream,…
Plant-based dairy is steadily gaining traction in Saudi Arabia, although it remains a relatively small segment of the market. This growth is driven by heightened environmental and animal welfare concerns, as well as the broader health and wellness…
The market for yoghurt and sour milk products in Saudi Arabia is set to experience robust growth in total volume terms in 2024, driven primarily by the integral role that these products play in the diets of many consumers. Demand experiences a…
Local production of dairy products and alternatives in Iraq is rising with government support. This increases the local availability and affordability of dairy products, but imports are needed to meet demand, especially in cheese and butter. Baby…
In 2024, value growth in dairy in Jordan is being driven partly by the rising cost of raw materials, particularly milk. An increase in tourism, more women in the workforce, and the expansion of chained supermarkets and hypermarkets is also fuelling…
Dairy products have an established role in the daily diets of the Omani population, making demand relatively resilient. Moreover, increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and…
Baby food is set to see current value growth in Israel in 2024. Increased prices will play a significant role in driving up value sales. In May 2023, Nutrilon raised the prices of its milk formula by an average of 7%. Other brands increased their…