Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Consumers' continued focus on health and wellness is driving the demand for yoghurt and sour milk products in the United Arab Emirates, especially those that feature protein claims and additional benefits such as probiotics and gut health. This trend…
The market for yoghurt and sour milk products in Saudi Arabia is set to experience robust growth in total volume terms in 2024, driven primarily by the integral role that these products play in the diets of many consumers. Demand experiences a…
Yoghurt and sour milk products is expected to see strong current value growth in Israel in 2024. Protein infused products are proving to be the main growth driver of the yoghurts market. Consumers are increasingly interested in living a healthy…
While the majority of the local population typically consumes dairy products, the growing health and wellness trend has resulted in a niche segment choosing plant-based dairy in the United Arab Emirates. As a result, plant-based dairy continues to…
Plant-based dairy is steadily gaining traction in Saudi Arabia, although it remains a relatively small segment of the market. This growth is driven by heightened environmental and animal welfare concerns, as well as the broader health and wellness…
Plant-based dairy is expected to see sales rise strongly in current value terms in Israel in 2024. The demand for plant-based and dairy free products started with consumers who were allergic to lactose or had other health issues whereby they could…
Despite the dominance of the foodservice channel in other dairy, the growth of evaporated milk in the United Arab Emirates, which holds the highest total volume share in the category, is significantly driven by its popularity in making karak chai, a…
The market for dairy products in Saudi Arabia is expected to experience accelerated growth in total volume terms in 2024, following a lacklustre performance the previous year. This will be driven primarily by an increasing consumer interest in cream,…
The other dairy category is set to see current value growth in Israel in 2024. Cooking and sweet creams of 32% and 38% fat content are subject to price supervision. In 2023, there were a number of shortages of these products in different…
As one of the largest value dairy categories, total demand for drinking milk products in the United Arab Emirates continues to grow in 2024. While overall demand is driven by retail in the local market, foodservice volume sales continue to improve…
The market for drinking milk products in Saudi Arabia is poised for robust growth in total volume terms in 2024. This will be driven by several key factors, including a rising population, increasing disposable incomes, and a surge in the number of…
Drinking milk products is set to see current value growth in Israel in 2024. Due to the perception that price controls have not been increasing prices enough, dairy producers are shifting away from price controlled products, as they believe that they…
2024 signifies a year of stability for dairy products and alternatives in the United Arab Emirates, following the effects of the pandemic and the steep inflation of previous years. Retail sales of dairy products used in cooking and baking, such as…
The market for dairy products and alternatives in Saudi Arabia is expected to see an improved performance in total volume terms in 2024. This will be supported by easing inflation and an increase in the rate of employment, which together will have a…
Qatar boasts a modern dairy industry characterised by technologically advanced dairy farms, state-of-the-art processing facilities, and a diverse range of locally produced dairy products. The country has made significant strides in achieving…
Dairy products have an established role in the daily diets of the Omani population, making demand relatively resilient. Moreover, increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and…
While Lebanon has faced a severe economic crisis and the negative impact of the Israel-Hamas War, dairy has remained resilient due to its established place in the local diet and status as key to Lebanon’s agriculture sector. Although dairy remains…
In 2024, demand for baby food is set to continue to be negatively impacted by government regulations halting the entry of immigrants. This has led to an increase in male workers arriving without the ability to bring their families, which means there…
In 2024, value growth in dairy in Jordan is being driven partly by the rising cost of raw materials, particularly milk. An increase in tourism, more women in the workforce, and the expansion of chained supermarkets and hypermarkets is also fuelling…
Rising prices have been a key feature of the dairy products and alternatives market in Israel in 2024. Prices had already risen in the previous year, as an increase in the prices of price controlled dairy products led to an immediate rise in the…