Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Retail volume sales of butter and spreads experienced a downturn between 2021 and 2022 as consumers returned to work, leading to reduced home cooking and baking activities that had previously surged during periods of remote working. However,…
The market for butter and spreads is poised for improved performance in 2024, following a dip in retail volume sales in 2022 and 2023. Demand during these years was significantly impacted by substantial price increases, brought about by the war in…
Butter and spreads is set to see current value growth in Israel in 2024. Following the increase in the price of price controlled dairy in May 2023, brands increased the prices of their non-price controlled dairy products as well. This led to an…
Low birth rates continue to negatively impact the performance of baby food in the United Arab Emirates. Although most families have now returned to the United Arab Emirates, the socioeconomic revival of 2023 brought rising prices across all products…
The retail market for baby food in Saudi Arabia has seen a consistent decline in volume over the review period, largely due to the country’s decreasing birth rate. This trend is significantly influenced by government initiatives that promote family…
Baby food is set to see current value growth in Israel in 2024. Increased prices will play a significant role in driving up value sales. In May 2023, Nutrilon raised the prices of its milk formula by an average of 7%. Other brands increased their…