Middle East

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

The global labour markets are rapidly evolving, influenced by demographic shifts, technological advancements, changing workforce preferences, and unexpected events. While this transformation impacts costs, productivity and economic growth, it also…

Ecosystem partnerships is a critical factor for rapid scaling of leading digital wallets globally. Key usage factors are convenience, enhanced security and wide merchant acceptance. The short term focus includes cross-border transactions and…

Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…

The report examines the global landscape of EV charging, comparing its development against the rising uptake of EVs. It then takes a deep dive into EV charging trends across select major economies, delving into the competitive landscape and…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

While consumers in the Middle East and Africa region continue to increase their usage of card payments and the digitalisation of the financial industry also continues to advance, cash still remains important in many countries, especially the African…

After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…

This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…

In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…

This briefing examines how the high-tech goods industry is performing globally and in the largest countries in terms of high-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry…

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and…

The briefing examines how the food, beverages and tobacco industry is performing globally and in the largest countries in terms of food, beverages and tobacco output. The report also provides data for production, market size, imports, exports,…