Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, Saudi Arabia's GDP growth slowed to 0.5% due to a downturn in the oil sector and falling global oil prices. However, increased private and public spending, along with a substantial rise in gross fixed capital formation, supported the…
A growing population, a positive post-FIFA effect and increased tourism are facilitating growth in snacks sales in 2024. The resumption in snacking habits in the wake of the pandemic is also boosting the popularity of snacking on the go. However,…
2024 saw strong positive sales growth across snacks in Iraq despite high inflation and the rather chaotic scene on the supply side. While imported products and international brands are popular among affluent urban professionals, the majority remain…
The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…
In 2023, Saudi Arabia saw a significant increase in per capita disposable income levels in real terms, supported by a decrease in unemployment and expansion of the non-oil private sector. However, income inequality and poverty issues persisted, with…