Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…
Oman is managing its state finances well and its absolute monarchy creates stability, but economic freedom remains constrained. Whilst the economy is slowing, high oil prices have been supportive and inflation is low, but reliance on oil is large and…
In 2023, growth of personal accessories in the United Arab Emirates remains substantial, although the performance of the industry is uneven; with luxury brands outpacing their mass counterparts. In fact, across all personal accessories categories,…
In 2023, a notable development was noted within jewellery when Snapchat collaborated with Cartier to develop a virtual try-on filter in the United Arab Emirates. Within Snapchat, there exists a built-in shopping platform known as Snapchat Minis. This…
Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…