Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Soft drinks saw rising demand in 2023 despite challenges such as the weak exchange value of the dinar and a lack of structure in the industry. Population growth and the youth of Iraq’s population are major reasons for rising demand in carbonates,…
The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…
In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…
Pre-paid cards in the United Arab Emirates is experiencing a surge in innovation and growth, driven by evolving consumer preferences, technological advances, and the increasing popularity of digital payments. Mobile reloading options, such as bank…
Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…