Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Despite rising price sensitivity and the solid growth of the mass segment, premium beauty and personal care in the United Arab Emirates also experienced a robust performance in 2023. Amid global challenges in beauty and personal care, the United Arab…
Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to…
An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…
Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…
In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…
Fragrance in the United Arab Emirates holds significant cultural and traditional importance to local consumers, cementing the nation's reputation as a hub for exquisite scents. Emiratis are renowned for their lavish spending on premium fragrances,…
Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…
Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…
The demand for multifunctional products within colour cosmetics in the United Arab Emirates, such as BB/CC creams, is burgeoning. Demand is being driven by their time-saving benefits, skin care properties, and adaptation to diverse skin tones in a…
Demand for beauty and personal care in the United Arab Emirates remained strong in 2023. Despite the prevalence of global brands, some consumers, particularly younger generations, increasingly sought local brands such as Huda Beauty. Increased…