Middle East

Overall, the consumer appliances market in Israel was navigating political uncertainties in 2023, while embracing change through regulatory reforms and an emphasis on energy efficient technologies. After the big surge in sales with the COVID-19…

As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

The majority of consumers aim to positively impact the planet, with over a third identifying as Zero Wasters, creating opportunities as almost half are willing to pay more for sustainable goods. Industries should invest in recycling claims and…

During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…

The bottled water category is enjoying steady growth due to a new government tax that is being applied to sugary drinks. The imposition of the tax is encouraging many consumers to move away from the now expensive, sugary carbonated drinks towards…

Rising awareness of healthier ingredients and overall health and wellbeing continued to influence consumers’ purchasing decisions in 2022. In particular, there were an increasing number of players highlighting locally produced snacks that utilise…

Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…

Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Recycling and reducing plastic and water use are well-established in Saudi Arabia, with over two-thirds of consumers aiming to impact the planet positively, shaping their sustainable purchasing decisions. As such, implementing the recycled claims and…

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Saudi Arabia

Sales of handheld vacuum cleaners are currently on the rise in the United Arab Emirates, driven by the introduction of new and improved products. While cylinder vacuum cleaners still dominate demand with their well-established cleaning power,…

The increasing demand for multifunctional appliances in the United Arab Emirates is being driven by several key factors. Notably, the rising interest in health-conscious cooking, combined with the need to optimise limited kitchen space, is propelling…

Demand for refrigeration appliances in the United Arab Emirates continues to recover in 2023, driven by ongoing efforts in product innovation, continuous development of new products, and the integration of valuable enhancements. Factors such as the…

Personal care appliances in the United Arab Emirates is evolving in line with shifts in consumer spending habits, with a notable uptick in demand for innovative personal care devices such as smart hair stylers, facial cleansing devices, and electric…

Amid ongoing trends, players are steadfastly focusing on innovation as a pivotal strategy to drive sales of microwaves. In the United Arab Emirates, there is a distinct emphasis on energy consumption, a factor presenting limitations on sales growth…

While retail volume growth of large cooking appliances is slowing in 2023, higher current value growth is primarily being influenced by surging commodity prices driven by high inflation rates. As a result, local consumers are either deferring their…

One of Western Europe's leading home laundry appliance brands, Beko, has introduced an eco-friendly line to promote sustainable living to consumers. Aligned with the brand’s sustainability mission, the range claims to offer reliability, high…

Despite economic variables, such as inflation and fluctuations in the housing market, demand for food preparation appliances remains resilient. While these factors can influence consumer spending, innovative product offerings and changing consumer…

In the United Arab Emirates, many local consumers now value the energy-saving capabilities of dishwashers more than their average initial cost of AED2,762 (as of mid-2023). Their primary concern is the dishwasher's electricity and water consumption…

Demand for consumer appliances in the United Arab Emirates continues to gain momentum in 2023, shaped by a variety of key trends. Innovation remains paramount for players as they strive to meet evolving consumer preferences. Despite inflationary…

Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…

In recent years, green tea has seen high growth rates due to increasing awareness of its purported health benefits in an increasingly health conscious environment. However, local consumers are becoming increasingly interested in loose tea options,…

The tax on all sweetened beverages was withdrawn at the end of March 2023 and the Ministry of Health required retailers to lower prices within three days of the tax being removed. The removal of the tax, which was marketed as lowering the cost of…

The ultra-Orthodox community expressed annoyance with the tax placed on sweetened soft drinks on 1 January 2022. With a tax on plasticware also in place, this community believed that these measures were weighted against lower socioeconomic groups,…

Soft drinks saw rising demand in 2023 despite challenges such as the weak exchange value of the dinar and a lack of structure in the industry. Population growth and the youth of Iraq’s population are major reasons for rising demand in carbonates,…

The tax on all sweetened beverages was removed at the end of March 2023. With the government claiming that it was looking to lower the cost of living for locals, the Ministry of Health required retailers to lower prices within three days of the tax…

In 2023, the Israeli supermarket chain, Shufersal, launched its own line of RTD coffee. The private label coffee contains fresh milk, like Tnuva’s launch of Ice Coffee in a cup, and the retailer advertises that it uses 100% Arabica beans. Shufersal…

Pre-paid cards in the United Arab Emirates is experiencing a surge in innovation and growth, driven by evolving consumer preferences, technological advances, and the increasing popularity of digital payments. Mobile reloading options, such as bank…

Prices have risen in the other hot drinks category, as the leading player, Strauss Group Ltd, has increased the prices of its Chocolit brand. After the salmonella incident that left many of Strauss's products absent from retailers’ shelves, these…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United…

Opposition from the ultra-Orthodox community led to the tax on all sweetened beverages being removed at the end of March 2023. The ultra-Orthodox community includes many heavy users of sugary and artificially sweetened carbonates, along with…

The cost of living has continued to rise in 2023. Israel's rate of inflation reached 5.3% in January 2023, the highest since 2008. Housing prices rose 20.3% in 2022. Electricity prices rose by 8.6% in August 2022 and, as the price of coal continued…

2023 saw positive growth in all categories of hot drinks due to population growth and an easing of inflation. However, all industry players continue to face major structural issues, with coffee and other hot drinks importers in particular facing…

The United Arab Emirates continues its journey towards a cashless society, with the continued adoption of digital payment solutions, contactless cards, and the emergence of supplementary payment platforms or solutions in pre-paid cards that support…

Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…

Contactless payments are becoming increasingly popular in the United Arab Emirates, driven by the convenience and safety they offer. Banks are accelerating the adoption of contactless payment technology, embedding NFC (Near Field Communication) chips…

The credit cards category in the United Arab Emirates is set to experience strong growth by all measures in 2023, fuelled by a combination of favourable economic conditions, evolving consumer preferences, and the adoption of new technologies. The…

The tax on all sweetened beverages was removed at the end of March 2023, with the Ministry of Health requiring retailers to lower prices within three days of the tax being removed. The removal of the tax led to the lowering of prices in the…

In 2023, prices have continued to rise in the packaged food and beverages market, and this has impacted coffee as well. This has largely been due to the high rate of inflation, with rising costs of transportation, energy and raw materials, and…

Aligned with historical patterns, there is expected to be an ongoing decrease in the number of charge cards in circulation in the United Arab Emirates in 2023, even though transaction value is set to show growth across both the commercial and…

The tax on all sweetened beverages was removed at the end of March 2023, as a result of opposition from the ultra-Orthodox community. The Ministry of Health required retailers to lower prices within three days of the tax being removed, with the…

At the end of 2021, a new law went into effect requiring a deposit of ILS0.3 for all bottles of 1.5 litres and above. This had a direct impact on prices of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on…

The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…

Population growth and lower inflation supported rising demand across meals and soups in 2023. In the key category of edible oils, the availability of sunflower oil via the PDS put pressure on demand, while table sauces benefited from the broadening…

Despite rising inflation, increasing mortgage rates and interest rates, consumer lending in the United Arab Emirates remains buoyant in 2023. The local economy’s recovery and expansion are influencing the momentum of consumer lending, but…

Banks in the United Arab Emirates continue to offer attractive card lending offers in 2023. With many credit cards now having appealing credit limits depending on the salary range and credit score of consumers, many banks are offering to convert…

The briefing examines how the steel commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on steel price dynamics, as well as trends across key commodity consuming…

The level of awareness among local consumers regarding the importance of adopting healthy diets and lifestyles is growing in the United Arab Emirates. Therefore, many local consumers are gaining a greater interest in incorporating fresh vegetables…