Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
After two years of strong growth which have seen womenswear recovering from the declines seen during the pandemic, in 2023, the category’s growth is expected to slow down. The limited growth in womenswear has been driven by the challenging economic…
Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…
In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…
The Saudi government is focusing on promoting sports across the Kingdom with it aiming to encourage people to lead healthier lifestyles through its Quality of Life programme, which is one of its Vision 2030 initiatives. It is paying great attention…
Sales of soft drinks have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. Furthermore, the country’s hot climate means there is a constant demand for soft drinks. Saudi Arabia…