Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Local consumers are becoming increasingly focused on health and wellness trends, resulting in an increase in demand for sauces with healthy claims. Health-conscious consumers are selecting alternatives to traditional high-calorie sauces, as well as…
Following a two-year period of decline, sauces, dips and condiments returned to positive growth in retail volume terms in 2023. In 2021 and 2022, demand was negatively impacted by disruptions to the global supply chain, which pushed up production…
In 2023, closed loop pre-paid cards witnessed a decline in transaction value and volume, consistent with a continuing trend as consumers increasingly shift towards payment apps. Despite some consumers still having significant value loaded onto their…
The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…
Meals and soups witnessed positive growth in volume terms in 2023, thanks to the normalisation of consumer lifestyles post-pandemic, including the reopening of schools and the return of consumers to their physical workplaces. The number of women in…