Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which has contributed to the growth of health and wellness soft drinks. The…
The Saudi government aims to promote physical and social wellbeing and a healthy lifestyle through its Quality of Life programme, which is one of its Vision 2030 initiatives. It pays great attention to sports, as partaking in sports activities has…
Due to a combination of long working hours, sedentary lifestyles, and poor eating habits, overweight and obesity are major problems in the United Arab Emirates. Indeed, Euromonitor International data show that 39.7% of the population was classified…
The offer of and demand for healthier snacks continued to grow significantly during 2022, in line with rising health consciousness amongst consumers. The COVID-19 pandemic raised consumers’ awareness of the importance of healthy lifestyles, including…
After the COVID-19 pandemic, not only did consumers in the United Arab Emirates increase their interest in organic tea and coffee, but they were also willing to pay more for such products. Consumers have become more educated, and they know that the…