Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
All of the players in baby food have increased prices during 2023, despite the price-sensitivity of consumers. Companies have increased prices due to high inflation, rising costs of shipping and raw materials. In addition, the decreasing value of the…
Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…
One of the most notable consequences of the pandemic was the propensity for Saudi people to put on weight as a consequence of social distancing and home seclusion, which meant that many people were engaged in far lower levels of physical activity…
Despite the expectation of a slowdown compared with the high growth rates seen during the pandemic, vitamins is set to maintain solid retail volume and current value growth in 2023, supported by recommendations from pharmacists and doctors. In…
With all sports centres, activities, and events suspended for significant periods during the COVID-19 pandemic, sports nutrition suffered a drastic decline in 2020. Consumers were not able to work out as regularly as they did previously, meaning that…