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Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Sleep Aids in Saudi Arabia

Sep 2023

COVID-19 led to a strong rise in the growth rate for sleep aids, as the stresses and pressures of the pandemic boosted demand for these products. In addition to the fear of falling ill, many Saudi consumers also faced economic uncertainty and nagging…

USD 1,195
Country Report

Paediatric Consumer Health in Saudi Arabia

Sep 2023

One of the actions the Saudi government took to limit the spread of COVID-19 was to close all schools and universities (with only remote learning permitted), and to suspend all social and community activities for children, including sports. This had…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Saudi Arabia

Sep 2023

To combat the Kingdom’s relatively high smoking prevalence, legislation and taxes on tobacco products have been implemented to deter purchases of such products. For example, in 2021, the government banned the sale of tobacco to children under 18,…

USD 1,195
Country Report

Herbal/Traditional Products in Saudi Arabia

Sep 2023

In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…

USD 1,195
Country Report

Eye Care in Saudi Arabia

Sep 2023

Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…

USD 1,195
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