Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.
Airlines have rebounded strongly in 2023 with sales seeing a full recovery in current value terms while passenger numbers are expected to come close to pre-pandemic levels by the end of the year. With the pandemic declared over by the World Health…
Authoritarianism and corruption mar Iran’s economic freedom, which is repressed, but regional relations are improving. Sanctions are expected to continue to weigh heavily on the economy, which is exacerbating currency weakness and adding to…
Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…
Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…